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Please read DQ AND CLA1 INTRODUCTION CAREFULLY!

1. Reading DQ and CLA1 introduction and using DQ template to finish DQ

2. Reading DQ and CLA1 introduction and Write a paper (CLA1) 3 and half pages

3. Reply classmate around 80 words( I will post it on Friday)

all references should be peer-reviewed

Plagiarism check under 18%

Article 1

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence

Article 2

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence

Article 3

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence

Article 4

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence

Article 5

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence

Article 6

APA citation:

Clearly state what the article is about and its purpose: 1 sentence

How I will use the article in my paper : 1 sentence


Repeat 6 peer-reviewed Reference:

DQ (C) – Discussion Question 1 – (CDQ directed at upcoming CLA 1) Graduate Level

Prior to reading this DQ, please read the CLA 1 assignment and understand what the assignment is asking you to complete. Once you have an understanding of the CLA 1 assignment, please continue to the paragraph below to complete DQ 1.

Using the Library Information Resource Network (LIRN), JSTOR, or any other electronic journal database, research six (6) peer-reviewed articles that can be used to answer your upcoming CLA 1 assignment. Your discussion should summarize the articles in such a way that it can justify any arguments you may present in your CLA 1 assignment and should be different from the abstract. In addition to your researched peer-reviewed article, you must include an example of the article researched as it is applied by industry (company, business entity, and so forth).

Please note: This article summary should not be the only article researched for your CLA 1 assignment. You may (and should) have several other articles researched to fully answer your CLA 1 assignment. The concept of this DQ is to allow students to be proactive in the research necessary to complete this assignment. You may use your article summary, partially or in its entirety in your CLA 1 assignment.

Important: Please ensure that your reference for the article is in correct APA format, as your reference in your discussion post. Depending on which electronic database you use, you should see a “Cite” selection for your article. In addition, there should be a variety of articles summarized and as such, students should have different articles summarized. Your summary MUST include ALL of the following in your DQ post (include every item in the bullet list below, or you will not receive full credit):

Do these in order:

In correct APA format, write the Reference of the article.

Clearly state what the article is about and its purpose.

Describe how you will use it in your upcoming assignment.

Repeat for a total of six (6) peer-reviewed sources.

CLA 1 Comprehensive Learning Assessment – CLO 1, CLO 2, CLO 3, CLO 4

Read “Marketing Research In Action – The Santa Fe Grill Mexican Restaurant” in your textbook, pp. 20 -21 and “Developing a Sampling Plan for a New Menu Initiative Survey” on p. 163, then address the following questions in a 3 to 5 page APA formatted paper:

TEXTBOOK LINK : PAGE NUMBER MAY DIFFERENT https://dinhtienminh.net/wp-content/uploads/2019/01/Essentials-of-Marketing-research_Hair-2nd-Ed-FULL.pdf

For “Continuing Case:” The Santa Fe Grill,” page 20 – 21

What kind of information about products, services and customers should the owners of Santa Fe Grill consider collecting?

Is a research project actually needed? Is the best approach a survey of customers? Should employees also be surveyed? Why or why not?

For “Developing a Sampling Plan for a New Menu Initiative Survey,” page 163

Determine the appropriate sample design. Develop a sample design proposal for the Santa Fe Grill that addresses the following: Should a probability or nonprobability sample be used? Given your answer, what type of sampling design should be employed (simple random, stratified, convenience, and so forth)? Given the sample design suggested, how will potential respondents be selected for the study? Determine the necessary sample size and suggest a plan for selecting the sampling units.

How many new menu items can be examined on the survey? Remember, all potential menu possibilities should be assessed but you must have a manageable number of questions so the survey can be performed in a timely and reasonable manner. Specifically, from a list of all possible menu items that can be included on the survey, what is the optimal number of menu items that should be used? Is there a sampling procedure one can use to determine the maximum number of menu items to place on the survey?

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