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 1.- Prepare an Amazon’s SWOT analysis and evaluate the strategic needs of the organization within a changing global environment. Answer the 8 assignment/performance criteria thoroughly outlined, with extensive description in each one. List the Organizational initiative’s plans with descriptions, SWOT analysis, describe the unmet need of Amazon. Prepare an analysis of competitive advantage. Prepare a proposal for a competitive business initiative to address the unmet need was complete. Provide a thoroughly high-level timeline and operational steps for implementation.

2.- Complete the Organizational Analysis worksheet for evaluation. 

I am attaching the assessment sheet and the rubric to follow.

MGT/526 v1

Competency 1: Competency Assessment

Organization Information Worksheet

MGTCB/526

Page 4 of 4

Competency 1: Competency Assessment

Instructions

Complete the worksheet based on your chosen organization. Use Business Source Complete and your selected company’s website, annual report, and other available sources.

Organization Information

Organization

Define your chosen company and its industry.

Mission and Vision

Identify the mission and vision of the organization.

Mission

Vision

Organizational Initiatives

Outline 1-2 major initiative for this organization. What are they currently doing to support these initiatives?

Organizational Plans

Describe the plans employed by the organization. Determine which types of managers create each type of plan.


Type of Plan


Description

Type of Manager

SWOT Analysis

There are various factors within the external environment of an organization that impacts its strategy.

Analyze the organization’s SWOT analysis. Identify the internal and external factors. Include a link to the SWOT analysis in the Reference section of this worksheet.

Internal Factors

External Factors

Evaluation

Evaluate if the mission, vision, planning process, and SWOT analysis meets the current needs of the organization. Include the following in your evaluation:

· Describe the unmet need, (not limited to product or service, can be new demographic, new mode of delivery, etc.).

· Analyze your competitive advantages.

· Based upon the SWOT analysis, is there another business that is doing something similar that can be referred to? Provide examples.

· If there is not another business, describe how what you’re doing is a unique product or service offering.

· Propose a competitive business initiative to address the unmet need.

· Create a high-level timeline and operational steps necessary to implement your solution.

References

Include a link to the SWOT analysis.



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