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ACTIVITY BRIEF FOR ASSESSMENT CHOOSE AN ASSESSMENT CATEGORY

ACADEMIC YEAR 2021 – 2022 – CHOOSE A SEMESTER OR TERM

Course BBA313) – Change Management Today (2CH/3ECTS)

Instructor Dr. Angelos Vouldis

Participation in all assessment activities stated in this document is required. An overall course total of 70

points is required to pass the course. Due dates and times are always in Geneva time.

Assessment Choose an assessment category

Description Due date and
time

Weight of
course total

Task 2.1: Assessing external conditions

Assessment type: Discussion forum

Description: Perform a PEST analysis for the school or university you
attend.

For further details of this assessment task, please consult the activity
description on the relevant week of the course site.

01/11/2021 14:00 5%

Task 2.2: Assessing internal conditions

Assessment type: Discussion forum

Description: Perform a SWOT analysis for the school or university
you attend.

For further details of this assessment task, please consult the activity
description on the relevant week of the course site.

08/11/2021 14:00 5%

Main task

Task 2.3: RED CROSS change Management

Assessment type: Written assignment

Description: Students must justify its effectiveness according to key
changing factors

See sections below for further details.

15/11/2021 14:00 20%

IN STR UCT ION S

Main task

Students will deliver a project compatible with the tradition and objectives of the Red Cross in an
underdeveloped country. The company is the RED Cross which on the link you can find a detail case study.
Students must justify its effectiveness according to key changing factors and apply theories learned in class.

Background

The Red Cross is a strong brand with a history of helping people in underdeveloped countries. However, they
have been slow to adapt to changing times – something they have recognized in their new strategy document

They want to develop a new strategy as they believe that are slow and not performing well

ELEMENTS TO ADDRESS BY YOUR CASE STUDY

1. An analysis of the organisational structure of the Red Cross unit that will implement the project. (25%)

You need to demonstrate the insights you discovered that describes why there is a problem.

You will explain what the Red Cross is what is its aim and also what is the problem that is facing now

words 250

2. Assessing the external conditions (25%)

You must identify the external factors that may affect your plan for change.

You must develop a PEST analysis related to the Red Cross. Using bullet points with valid arguments for your
reference. Presenting the related Political, Economical. Sociological, Technological factors which are affecting
the specific approach for change. Words are 250

3. Assessing the internal conditions (25%)

You must develop a SWOT analysis related with the specific problem in the strategy. You can use your
imagination for developing the SWOT as it is not possible to have all the insight information. Words 250. Try
to use coherence and logical arguments which clearly shows the connection with the problem. Again use
bullet points for this task.

You must identify internal factors that may affect your plan for change.

4. The role of the Change Agent (25%)

Since the Change Agent role is crucial, picking the right Change Agents is a critical step. Describe and
analyse the characteristics and skill for the suitable change

You must develop based on our notes the specific characteristics of the change agent which is related to the
specific change management project. Again use bullet points for developing your arguments. Number of the
words 250

FORMAT

Your submission must meet the following formatting requirements:

• Submit one file only.

• Required file format for main submission: PDF.

• Additional file format for additional deliverables: PDF.

• Additional file requirements: None

Other details:

• Font size 12

• Double-spaced

• Number of words: 1000

All refencing and citations require Harvard referencing style.

LEARN ING OUT COMES

Outcome 1: understand and apply the competencies and behaviors of an effective change agent.

Outcome 2: assess and evaluate the varying diagnostic tools used to facilitate organizational change

Outcome 3: Demonstrate the ability to appraise the ideas and arguments of academics and practitioners to

assess the validity of the conclusions reached within the context of change management.

Outcome 4:.Develop and recommend an appropriate change management plan in accordance with an

organization’s mission, processes, systems, organizational structures]

ASSESSMENT CR IT ER IA

Rubric: written assignment

Criteria Accomplished
(A)

Proficient
(B)

Partially proficient
(C)

Borderline
(D)

Fail (F)

Problem
identification

The business
issue has been
correctly
identified, with a
competent and
comprehensive
explanation of
key driving forces
and
considerations.
Impact on
company
operations has
been correctly
identified.
Thorough
analysis of the
issue is
presented.

The student
correctly
identified the
issue(s), taking
into account a
variety of
environmental
and contextual
drivers. Key
case
information has
been identified
and analyzed.

The student correctly
identified the case
(issues), considering
obvious
environmental/contextual
drivers. There is
evidence of analysis, but
it lacks depth.

The student
correctly
identified the
issue(s) but
analysis was
weak. An
absence of
context – the
work is
basically
descriptive
with little
analysis.

The student
failed to
correctly
identify the
issue(s);
analysis was
incorrect or too
superficial to be
of use;
information was
misinterpreted.

Information
gathering

The student
showed skill in
gathering
information and
analyzing it for
the purposes of
filling the
information gaps
identified.
Comprehensive
and relevant.

Relevant
information
gaps were
identified and
additional
relevant
information
was found to
fill them. At
least two
different types
of sources
were used.
The student
demonstrates
coherent
criteria for
selecting
information but
needs greater
depth.

The student correctly
identified at least one
information gap and
found relevant
information, but which
was limited in scope.
Some evidence of sound
criteria for selecting
information but not
consistent throughout.
Needs expansion.

An information
gap was
identified and
the student
found
additional
information to
fill it. However,
this was
limited in
scope. Weak
criteria for the
selection of
necessary
information.

Information was
taken at face
value with no
questioning of
its relevance or
value. Gaps in
the information
were not
identified or
were incorrect.

Conclusions The student
evaluated,
analyzed,
synthesized all
information
provided to create
a perceptive set
of conclusions to
support the
decisions and
solutions.

The student
evaluated,
analyzed and
synthesized to
create a
conclusion(s)
which support
decisions and
solutions.

The student reached
conclusions, but they
were limited and
provided minimal
direction for decision-
making and solutions.

The
conclusion
was
reasonable
but lacked
depth and
would not be a
basis for
suitable
strategy
development.

The student
formed a
conclusion, but
it was not
reasonable. It
was either
unjustified,
incorrect or
unrelated to the
case in hand.

Solutions The student used
problem solving
techniques to
make thoughtful,
justified decisions
about difficult and
conflicting issues.
A realistic
solution was
chosen which
would provide
maximum benefit
to the company.
Alternative

The student
used problem
solving
techniques to
make
appropriate
decisions
about complex
issues.
Relevant
questions were
asked and
answered. A
realistic

The student used
problem-solving
techniques to make
appropriate decisions
about simpler issues.
The solution has limited
benefit but does show
understanding of
implications of the
decision. Alternatives
were mentioned but not
explored.

The student
used problem
solving
techniques to
make
decisions
about simpler
issues but
disregarded
more complex
issues.
Implications of
the decision
were not

The student
formed a
conclusion, but
it was not
reasonable. It
was either
unjustified,
incorrect or
unrelated to the
case in hand.

solutions were
explored and
ruled out.

solution was
chosen.
Alternatives
were identified,
explored and
ruled out.

considered.
Alternatives
were not
offered.

AD DIT ION AL INFO RMATION

If required, please add further details of your assessment here (e.g., case study, list of questions, etc.).

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